diff --git a/data/google-ads b/data/google-ads
index 0167b37c..acafc674 100644
--- a/data/google-ads
+++ b/data/google-ads
@@ -6,6 +6,7 @@ advertiserscommunity.com
 adwords-community.com
 adwords.com
 adwordsexpress.com
+app-measurement.com
 clickserver.googleads.com
 doubleclick.com
 doubleclick.net
@@ -13,7 +14,9 @@ google-analytics.com
 googleadapis.com
 googleadservices.com
 googleanalytics.com
+googleoptimize.com
 googlesyndication.com
 googletagmanager.com
 googletagservices.com
 googletraveladservices.com
+urchin.com